Harvest Hotels

Toohey/Mann Consulting's Transformation of Harvest Hotel Group (September 2019-April 2020)

During 2019-2020, the partnership between Toohey/Mann Consulting and Harvest Hotel Group marked a strategic shift and financial restructuring. Departing from small rural hotels, Harvest Hotel Group, guided by Toohey/Mann, embraced larger regional venues, in a lead up to a comprehensive refinancing.

Strategic Pivot: Embracing Regional Venues

The collaboration witnessed a paradigm shift in Harvest Hotel Group's strategic direction. Their central aim was to rethink overall business strategies and transition from their prevailing portfolio of small format rural hotels to larger format regional venues. This strategic pivot was driven by a deep analysis of evolving market trends, customer preferences, and the potential for enhanced profitability in the regional hospitality landscape.

This pivot ultimately made it possible to entice more investment to pay out some cornerstone investors who did not share the goals of the management team moving forward.

Toohey/Mann worked with the Harvest management team to build up, finesse and challenge the businesses financial model ahead of a restructure of the share register.

Outcome and Future Prospects

The strategic shift led to revitalised market presence, attracting a diverse clientele seeking immersive hospitality experiences. The refinancing bolstered financial stability, enabling Harvest Hotel Group to invest in innovative offerings and capitalize on emerging opportunities.

The Toohey/Mann and Harvest Hotel Group partnership of 2019-2020 exemplifies strategic prowess and financial acumen. It redefined Harvest Hotel Group and showcased Toohey/Mann Consulting's ability to drive transformative change.