About
Toohey Mann is a boutique advisory specialising in the liquor and wine industry that provides targeted advice across; retail, manufacturing, sales & marketing, M & A, restructuring and change management, start ups, business strategy and strategic planning.
This partnership of industry leaders, Peter Toohey and Paul Mann, has created a dynamic team with the experience and expertise to back it up. Between them, they have been insiders in the liquor and wine industry for over three decades and their knowledge and expansive network have helped establish a solid foundation for this new advisory business.
Collectively, their extensive experience covers the manufacturing of wine, brewing and distillation. Their achievements within the liquor industry encompasses retailing, online, on-premises, mergers and acquisitions, divestments, export and startups. They are innovators who have challenged business norms with informed and proven business models.
Get in touch
To develop personally and professionally, advice must come from a team with proven experience and who you can trust.
And a team that truly cares about helping you develop. Toohey Mann is that team.
Let us know if you’d like to chat ▸▸
Directors
Founding director
Peter Toohey
Australian businessman Peter Toohey has been at the forefront of the liquor and wine industry for over three decades. Have one meeting with Peter and you’ll see that he’s a force to be reckoned with, an industry leader who gets things done. He has attained an impressive results-driven track record of delivering consistent market successes within the sector across Australia.
As the founding partner of Toohey/Mann consulting, Peter’s industry experience, insider knowledge and expansive network have helped establish a solid foundation for his new advisory business.
With extensive experience within the wine and liquor industries that encompasses retailing, online, on-premises, mergers and acquisitions, divestments, export and startups, Peter has been innovating for years and challenging the business norm with informed and proven models across a range of different industries.
Peter has developed wine and liquor brands from concept to shelf, including production, brand development and marketing. He has served in the capacity of Senior Executive and Non-Executive Director, in private and startup company environments, and as such has an innate understanding of every element of large scale business. His export experience expands into the world’s major markets.
Specialities: Peter has been a prominent company director and has an innate understanding of retail liquor, sales and marketing, strategic planning, change management and restructuring, M&A, startups, supply chain, FMCG, online sales and marketing to name but a few attributes.
Areas of expertise
- Over 30+ years experience in the wine and liquor industry.
- Over 20 years of Liquor retail experience in NSW, VIC & SA.
- Online liquor sales experience.
- On and off premise experience in the Hotel industry.
- M&A in the wine, liquor, off-license retail and hotel space.
- Acquisitions and divestments in the liquor space.
- Trade sale roll up experience.
- Export experience in the world's major markets.
- National domestic sales experience.
- Winery management experience in operations / production / finance / sales and marketing.
- Executive Board member experience for over 15 years.
CAREER HIGHLIGHTS
Brand Acquisitions:
- Cockatoo Ridge Wines (Barossa, South Australia)
- Frog Rock Wines (Mudgee, NSW)
- Moss Brothers Wines (Margaret River, Western Australia)
Brand licensing Agreements
- Habitat Wines (South Eastern Australia)
- Richmond Grove Wines (Hunter Valley, NSW)
- Poets Corner Wines (Central Ranges, NSW)
E-Commerce:
- Butterfly.com.au was a disruptor being the first wine auction site to hit the Australian wine market at the height of the dot com revolution in the early 2000’s.
- Wine Boss; internet winery cellar door sales portal and winery market place.
Mergers:
- Merger of Butterfly.com and Australian Wine Supply.
- Merger of Australian Wine Supply and Beelgara Estate Wines.
- Merger of Beelgara Estate Australia and Cumulus Vineyards to create Cumulus Wines.
Wine Brand Development:
- Pepperton Estate Wines.
- Two Thumb Wines.
- Goodwyn Estate Wines.
- The Vines.
- Beelgara Estate & Black Label Wines.
- Habitat Wine brand.
- Rebranded the Moss Bros Wine brand.
Divestments / Trade Sales:
- Sold Toohey Brothers Fine Wine Merchants (9 retail outlets in NSW) to Woolworths Ltd.
- Sold NSW retail liquor outlet to Coles Group.
- Part of the management team that sold 33 hotels in the Tavenor Hotel Group with outlets across NSW, VIC & SA to Woolworths Ltd.
- Sold the 20,000 Tonne Rossetto winery in the Riverina, NSW.
- Sold the Wine Boss internet business.
Export Wine Markets:
- Developed export markets by appointing and managing strategic distribution partners in Europe, Asia, the UK and China.
- Most notable export achievement was the signing of an exclusive distribution agreement for the Beelgara Wine brand with China’s Bright Food Group. Bright Foods is the second largest SOE in China and one of the largest distributor of alcohol in mainland China.
MILESTONE ACHIEVEMENTS:
- First to introduce Merchant branded (BOB) wines into the retail liquor landscape as a disrupter to the segment.
- Took Beelgara Wines to Australia’s 20th Largest Winery by Sales volume.
- Took Cumulus Wines to Australia’s 16th Largest Winery by Sales volume.
- Took Beelgara Estate to a Five Star James Halliday rated winery.
Partner
Paul Mann
My name is Paul, having an enquiring mind, I’m fascinated by what humans choose to fight for and sometimes over. I personally love when a firm NO! gives way to an okay maybe? and finally becomes a HELL yes…
Exploring and trading is the tribal experience I most enjoy, discovering the makers of stuff that you connect with, consume and ultimately champion is important to me. When the stuff is a thriving craft beer maker or artisan winemaker being thoughtfully devoured by the market place, that inspires me and makes me savour my work.
My work philosophy: Sustainable growth requires innovative strategies. Sustainable strategies must challenge conventions, leverage both internal and external talent, and focus on agility and creativity.
Areas of expertise
Liquor Retail
Liquor Wholesale
Wine Production
Beer Production
Supply Chain
Creative Skills
Brand Development
New Brand Development
Wine Category Styling
Beer Category Styling
Management Skills
Roadmapping
* Business Strategy
* Managerial Finance
* Sales Forecasting
Selling
* Customer Resource Management
* Business Development
* National Accounts
* Brand & Category Management
Making
* Procurement
* Logistics & Warehousing
* FMCG Production
* Site Management
Experience
HWG-Hunter Valley, NSW
* General Manager Sales & Marketing (2017-19)
* Craft Beer Champion (2015-19)
* Sales Operations Manager (2014-16)
Wine Insights-Riverina NSW
* General Manager Sales & Marketing
* Chief Operating Officer
* General Manager Operations
Taverner Hotel Group-Melbourne
* National Merchandise Manager (2006-13)
Dan Murphy’s-Adelaide
* SA Stock & Logistics Manager (2005)
Windowrie Estate-Central West NSW
* Winery Manager (2003-04)
CHEP Australia-National
* Supply Chain Specialist (2002-03)
AWS-Sydney
* Procurement & Production Manager (2001-02)
Toohey Bros - Sydney
* Group Sales Coordinator (1994-2000)